Nearly 75 years ago Chester Carlson invented xerography for the sole purpose of having an easier way to replicate and share information. Fast forward to today, and Xerox remains true to this heritage—providing simple answers to complex business problems. Psyop and Blacklist partnered for “A World Made Simpler... by Xerox,” an ambitious mixed-media brand film that combines printed paper, stop-motion and a dash of CG, for Y&R New York. Shot in one room with a solitary Xerox Multifunction Printer, it tells the story of the company’s services, technology and expertise through constant movement and playful applications of paper.
Y&R Paris’s campaign raises awareness on the number one French brand for bocci balls.