Yeah! Burger serves every burger, hot dog, salad, fries, milk shake and onion ring combo imaginable. What makes it different is that it’s also a leader in the local and organic food movement, and works with local Georgia based farmers and ranchers to get the freshest food available. Despite its brand goals, Yeah! Burger never wanted its message to be preachy. They had seen other restaurants designed by Kansas City, Missouri-based illustrator/designer Tad Carpenter and felt that a bright and fun color palette working with a cast of characters to carry its message would be a natural fit.

The start-up project began with the logo system and overall brand and evolved into signage, a stationary system, to-go bags and cups, stickers, sandwich wraps, hats, menus, napkins, T-shirts, gift cards and, most importantly, filling the wall space inside the restaurant. The space educates people about the local/sustainable community and conscious food choices and the visual language of creates interest and gets the brand message across in a fun way. Yeah! Burger has now become a destination restaurant in Atlanta with two new locations.