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Practicing yoga in a 101-degree Fahrenheit room is an effective way to get back into shape. Because of the high temperature of hot yoga, you’re literally sweating your old self away to reveal the true you hiding underneath. So, ad agency J. Walter Thompson New York chose to show exactly that for Brooklyn-based hot yoga studio YO BK. Each image in this print campaign displays a body sweating away, uncovering the fit body that was there all along. 

jwt.com/newyork

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