Amphibiox is an urban waterproof collection created by Geox. The challenge for the Fall/Winter 2014 campaign was to promote Amphibiox as the shoe that is perfect for any weather condition—not just rain. This new generation of waterproof technology not only keeps you dry, but also increases breathability to aid your body's natural thermoregulation. This allows you to stay warm in cold conditions, and cool when it gets warm. The interactive video “You Control the Weather” demonstrates the performance of this technology. In a love story about two people who have never met, the user plays a third character by trying to get them together. The only way to make them meet is by changing the weather. At any moment you can enter a special 3-D film of the product that allows a full 360-degree view of the shoe.
MSLK’s sophisticated design for the botanical testing company uses a molecule-like hexagon element.