Zetland House is a unique and striking warehouse-style office building, situated in the heart of Shoreditch, London. The building, originally a print works for the Bank of England, has been refurbished with modern businesses in mind, while maintaining its existing structure and original period features. London design firm Bunch updated Zetland House’s branding and devised a new signage system that looks both contemporary and familiar, inspired by almost extinct ghost signs from the surrounding area. Bunch worked in close collaboration with Nicolai Sclater, a traditional East London sign-writer, and original designs were drawn by hand and applied directly to the walls and onto everything from large-scale signage to external and internal wayfinding.