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Creative fodder: I’m a huge fan of getting ad creatives into things like improv classes and screenwriting courses. This comes with the added bonus of building stronger bonds within the department. You feel closer to people with whom you’ve had to mime a bank heist.

Inspiring read: Haruki Murakami’s What I Talk About When I Talk About Running. It’s as much about the discipline of creativity as it is about running. He treats creativity as a muscle that needs conditioning, a point of view I find both comforting and challenging.  

Earful of insight: Podcasts are my go-to for binging on ideas. These days, I’m into More Perfect, a production of WNYC Studios about the Supreme Court of the United States, and the Writers Panel, which interviews top TV and film writers about their process. I sometimes spend my Saturday listening to three or four in a row.

Delectable ad: Channel 4’s new Paralympics ad, set to Sammy Davis Jr.’s song “Yes, I Can,” has set the standard for advertising this year. It’s the perfect execution of a brilliant strategy. What a treat.

Ad that’s with her: The spot that Droga5 did for the Hillary Clinton campaign where kids watch the orange monster on TV and listen to him spread hate and lies is fantastic. I really hope it makes a difference. I’ve lost count of the number of times I’ve caught myself saying or thinking, “Fucking Droga!” Big fan of its work.

Emerging talent: Brooke Barker is one of the most talented people I’ve ever come across in this industry. She used to work as a copywriter here at W+K, and I had the chance to work with her a few times. She’s the mind behind Sad Animal Facts on Instagram and the creator of a calendar called It’s Different Every Day. Not sure if she’s staying in this industry, but regardless, I’m curious to see what she does next.

Tech sources: Interesting tech comes from everywhere but ads, so I prefer looking at tech in its raw state. Disney Research labs and MIT Media Lab’s Tangible Media Group are great sources of inspiration and glimpses into the future. The Creative Applications Network (creativeapplications.net) also covers the intersection between art and technology really well.

Easy tools: Adobe recently pulled together different apps under the suite Spark: Spark Post, Spark Video, Spark Page. I can make pretty social posts and how-to videos on the fly. Spark is like those makeup palettes that have coordinating blushes and eye shadow. You don’t need to put in too much effort for a good result.

Nuggets of inspiration: Looking at the latest trends in advertising can feel too much like navel-gazing for me. I prefer snacking on what interesting people and teams in other fields are doing. For bite-sized inspiration, I head to the Japanese art, design and culture blog Spoon & Tamago. I follow the Twitter feeds @techinasia, @ThinkwithGoogle and @farnamstreet to percolate knowledge and insight in my head, along with day-to-day briefs. For podcasts, marketing geeks will love the BeanCast; I have a soft spot for Adventures In Design; and Cortex on Relay FM offers creative productivity hacks and is just plain fun.

So bad, it’s good: I run to Wikipedia to read the plot synopses of bad movies.

Rebel campaign: It seems like an easy out to say REI’s #OptOutside campaign because it won the Titanium Grand Prix, but you gotta give it to REI. And I’m crediting REI more than the agency for being ballsy. Agencies are always ballsy—it’s our job—but a retail store shutting down on Black Friday just to make a point gives me hope that advertising isn’t entirely evil. Even if REI ultimately wants the results to be more sales, it had to forgo a lot of near-term profit to make that happen, which pushes its behavior past lip service and into the realm of sincerity. A lot of brands could learn from this.

Working philosophy: I love the old pun/meme Nothing Really Mattress. Do an image search if you haven’t seen it. Nothing really matters in the end, so have some fun and challenge what you see in front of you.

Trendmongers: I pay my dues with Creativity Online and Adweek. Instagram has become a cool way to keep an eye on projects from people I admire. Gizmodo always entertains me. And every time I go to thefwa.com, I feel like I’m getting slapped in the face. It’s a good reminder to continually work on getting better at digital creativity.

Legend: During my first week as an intern at Crispin Porter + Bogusky in Boulder, Colorado, Chuck Porter came to welcome us. After our chat, I left that room thinking he was a freaking genius. One day, I found myself in his office in Miami, working with him directly. Everything I learned from him made me understand why his name is on the door. Each year, he gives an awesome talk at Cannes. Everyone should listen to him.

Midday fuel: A good lunch outside the office. I’m from South America, and I find the amount of people who don’t take advantage of their lunch hour very disturbing. It’s so dumb. It should be illegal to eat at your desk.


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