Creative fodder: I’m a huge fan of getting ad creatives into things like improv classes and screenwriting courses. This comes with the added bonus of building stronger bonds within the department. You feel closer to people with whom you’ve had to mime a bank heist.
Inspiring read: Haruki Murakami’s What I Talk About When I Talk About Running. It’s as much about the discipline of creativity as it is about running. He treats creativity as a muscle that needs conditioning, a point of view I find both comforting and challenging.
Earful of insight: Podcasts are my go-to for binging on ideas. These days, I’m into More Perfect, a production of WNYC Studios about the Supreme Court of the United States, and the Writers Panel, which interviews top TV and film writers about their process. I sometimes spend my Saturday listening to three or four in a row.
Delectable ad: Channel 4’s new Paralympics ad, set to Sammy Davis Jr.’s song “Yes, I Can,” has set the standard for advertising this year. It’s the perfect execution of a brilliant strategy. What a treat.