Promising tool: The ever-expanding Adobe Creative Suite—especially Adobe XD—and/or actionable consumer insights via artificial intelligence from services like Lucy (equals3.ai).
Recommended reading: The Lefsetz Letter newsletter and blog, Dan Hon’s newsletter Things That Have Caught My Attention, and freeCodeCamp and Hacker Noon on Medium.
Challenges: How quickly artificial intelligence and automation are being applied to copywriting—for example, headlines in digital—and the speed with which clients are organizing their own media buying and content production operations. There will soon be fewer agencies and more in-house work.
Founts of tech knowledge: My friends, first and foremost. Then newsletters—including CB Insights, LAUNCH Ticker, Scott Galloway’s No Mercy / No Malice—and the Quartz news app.
Rocket fuel: I just slurped down a few ounces of TruBrain, which purports to be brain food—amino acids, nutrients and minerals that directly support cognitive function—formulated by University of California, Los Angeles–trained neuroscientists. Yes, it works.