Creative fuel: Music. Having great songs on in the background makes the workday fly by a lot quicker. I always find inspiration in the breadth of expression that musicians continue to uncover every day. At Deutsch, we’ve even created a collaborative playlist that we play in the office.
Inspiring reads: I’ve been finishing up Chuck Klosterman X: A Highly Specific, Defiantly Incomplete History of the Early 21st Century, by Chuck Klosterman, and also Basketball (and Other Things): A Collection of Questions Asked, Answered, Illustrated, by Shea Serrano. I find both of these writers inspiring because of their ability to write about topics they absolutely love from a perspective that may not have been explored before.
Amazing campaign: I’m still high on the Emerald Nuts Yes Good campaign from 2017, where Barton F. Graf took inspiration from real customer reviews. The insight is incredible—knowing how many clients have been pining for user-generated content in recent years. And when the consumers actually love your product, it’s awesome to let them do some of your job for you.