Trendsetters: In addition to industry news, I tend to socially follow smaller, more independent agencies, like The Many, The&Partnership, Yard, Preacher and JohnXHannes, as I may not see their work in the trades. Concerning trends specifically, I look to youth and street culture more than anything as that will eventually become a trend.
Side project: I run a side business dedicated to travel for women called Parlour Travel. Tasting new things, journeying to a region I’m not familiar with and finding something I didn’t know I needed—all are an ultimate reconnection to why I love advertising in the first place! Every year, I produce a signature trip called the #TravelFly Solo Week, designed for busy women who want to come alone or with a friend. Next year, we’re going to Thailand!
Unexpected resource: The National Archives and Records Administration. Sometimes you need to look at how our society has evolved to uncover an opportunity for the future. There’s a trove of historical photos that document everyday life, along with newspaper clippings and interesting op-eds. It’s a great resource!