Classic accessory: A beautiful, complicated, old-fashioned Swiss watch like Rolex, which is good at safeguarding its own traditions and values. The brand has mastered modern marketing and communication techniques to make it more desired than ever. And most importantly, Rolex watches are aesthetically perfect, with supremely well-crafted movement, while being relentlessly attentive to detail.
Product ideas: CES, the annual trade show in Las Vegas, is a gold mine for white-label tech ideas. If you link the right dots, there are a multitude of brands that are a perfect match for every idea.
Mind-blowing work: The Nike brand communication over the past two years, which has been handled by Wieden+Kennedy, has been extremely relevant, authentic, engaged and effective.
Dream team: I’ve always wanted to be part of a dream team. In this team, you would have the likes of John Hegarty as a creative director, David Ogilvy as a writer, Marcello Serpa as an art director and Stephen King as a planner, with all of them sitting at Pixar’s headquarters in California.
End-of-day reward: Talking to and playing with Marco, my two-and-a-half-year-old son.