Go-to app: Notion is awesome. The way I can personalize my lists to map my thinking and needs is a game changer. It’s tough at first, but when you get into it, you realize that you are making a virtual map of your thinking process.
Eye-opener: Coming to Wieden+Kennedy. Being part of an organization, especially one like Wieden+Kennedy, means we can truly put the work first and not just meet a monthly spreadsheet. We have a saying: “Walk in stupid.” It means: Don’t fall back on old habits and ideas. Don’t rely on what’s worked in the past. The minute you think you have things figured out is when you start making derivative work that the public filters out. When you are part of a small shop or by yourself, these are luxurious ideas—and risks—that don’t always pay the bills. Our ultimate goal is to make the best work of our lives, and with a large team behind you, it’s possible.