Founded by designers Sam Lane, Sebastian Needler and Abbas Mushtaq, Alphabet uses its intelligence and dedication to create work that captures the vibrancy of the brand it represents—no matter the application. “We love brands, and we especially love concepts,” says Mushtaq. “What fascinates us is taking a big idea and applying it to media the size of a business card and the size of a building.” The design firm’s flexibility also extends to its style, since it prioritizes solutions that effectively communicate the brand message over design that follows a specific look. “We don’t try to apply our own biases and prejudices to design or believe that a clean, concise solution has to literally be clean and concise,” Mushtaq elaborates. “Design just needs to do its job for the right people in the right way.” It’s this all-encompassing ethic and contemporary energy that draw clients like the Manchester-based teahouse Cha.ology and Extrajet airlines to Alphabet. “We’re a young design team made up of millennials, and we don’t shy away from that,” Mushtaq says. “It enables us to work with like-minded clients and understand their target audiences—we’re often part of it!”
This Saint Paul-based designer employs an intuitive process to create bold, vivid work.