Whether creating vivacious identity programs or words that float above posters, New York–based designer Beatriz Lozano discovers her ideas from the many media she explores and the ways they can intersect. “As a generalist, I am fascinated by the interaction of different facets of design,” she says. With a background in art, science and activism, Lozano changed majors from mechanical engineering to graphic design at the University of Michigan, and after some difficulty finding a post-graduation internship and additional education at AIGA, Cooper and the Type Directors Club, Lozano landed two internships at Morcos Key and Sunday Afternoon. As her inspiration comes from many different places—including fine artists like Féliz González-Torres, mid-century designers like Saul Bass and Massimo Vignelli, and Latin American designers like Frida Medrano and Vanessa Zúñiga Tinizaray—Lozano describes her main impetus in design as exploration. “I view my designs as never-ending works in progress,” she explains, “which has given me the freedom to let go of perfection and refocus my energy on exploration.” Another thing that’s important to her is community, which she notes as she explains her work philosophy as collaborative over competitive. “Design exists in relation to our lived experiences, so I often ask myself how I can bring in new perspectives and collaborators into projects or use my skills to make a tangible impact,” Lozano says. “I would like to [open] the doors for others, especially for designers who come from systemically marginalized identities. I believe there can be enough resources for everyone.”
This London-based illustrator and artist examines the merging of natural and synthetic through preternatural sculptures and patterns.