Duration: Since spring 2014.
Location: Austin, Texas. Born and raised.
Education: I earned a BFA with an emphasis in graphic design, from Abilene Christian University.
Big break: I got started in advertising, working on big brand campaigns. Then one of my creative directors asked me to design a tequila bottle for him. The project seemed to turn on a faucet of more packaging work—it just kept coming. I quickly found myself in the business of selling the devil’s milk.
Influences: Handcrafted type, printed on old matchbooks, tin beer cans and painted metal signs get me going.
Proud of: Projects like Cinco Vodka or King Whiskey, which provided the opportunity to design a package in its entirety down to the shape, type of glass, ink, and labels. It’s very satisfying.
Work environment: Currently, I work from a home office with a junior designer. Low overhead affords us the luxury of being selective about the work we do, so we can have fun designing projects that excite us.
Approach: I think not having one specific style distinguishes me from other creatives. In the past, I tried developing a signature style, but I’d get bored and always try new techniques. “Try to be a sponge” one of my early bosses told me. And so I do, even today. I learn from anyone that has anything to share, whether it’s design techniques, business skills or even new hobbies.
Aspirations: In five to ten years, I hope to expand my studio to a staff of four or five, and continue to work in branding and packaging, but also branch out into architecture and environmental design.