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chung-choon.kr

Duration: Four years.

Location: Seoul, South Korea.

Education: I studied visual communication design from Kookmin University in Seoul, South Korea.

Career path: I worked as a graphic designer for about six years after graduate school. I then quit my job to establish the design studio Chung Choon with Jung-Ran Kim, who serves as the creative director. Chung choon is Korean for “youth”; I liked this name because I want to carry on this design studio youthfully.

Cultural influences: Instagram. Every morning, I check for strange images on my Instagram feed, and then I connect them together. Editing is important for generating ideas. Even unrelated ideas become meaningful when you properly edit them. And with Instagram, images change rapidly, so I’m always getting new ideas by chance.

Coffee makes me a better person.”

Work environment: I teach graphic design at a nearby university for half the week. When I’m teaching, I don’t have much time to design, so I work wherever I can. Evernote is a useful app that helps me with work, even when I’m working outside.

Approach: Sketching and writing help me find keywords, which spark my creativity. After I come up with different keywords—like line, glasses and transparent—I try to find those words in a fashion magazine or on Instagram. I then mix these images and words to create other images, and when I get back to the studio, I use my computer to change these images. I do this process again and again until the images are complete.

Aspirations: I want to work with talented people and brands in the fashion industry, like Chanel, Comme des Garçons and Prada.

Philosophy: Try to be a good person. Make your own designs. And get coffee. Coffee makes me a better person.

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