Duration: Two years freelancing; twelve years of previous experience at design firms.
Location: Toronto, Ontario, Canada.
Education: BA in design from York/Sheridan Design, York University, Toronto, Ontario, Canada.
Career path: After high school, I started studying classic animation at York University. But during the summer after my first year of classes, I worked at a design studio doing illustration to make some extra cash—and ended up loving it. So I transferred to the design program and got my degree. Recently, I went out on my own after working in studios for twelve years. It’s been a very different experience, but so far, I love it.
Work environment: I work at East Room, a coworking space in a beautiful old building in Toronto with an antique shop in the basement. The workspace acts as a showroom for pieces from the antique shop, so I’m surrounded by beautiful things every day. I’ve met a lot of talented people working here, and I really enjoy the social element after work.
Approach: I work on a lot of branding and promotional material—books, catalogs, posters—typically for clients who are startups, like I am. We share a lot of excitement during these projects. I aim to create work that both my clients and myself are happy with—and have fun during the process. Reaching that goal requires a slightly different approach with each project.
Aspirations: I want to try something completely outside of my comfort zone but apply what I know from my print experience. I’d like to get into more video-related work and design an app, a video game or even a virtual reality experience. And, also, I want to find the time to do more self-initiated projects.
Philosophy: Always create things that you yourself would own.