Duration: Opened April 2007.
Staff: Collaborators Chris Ritchie and Nerissa McLarty-Ritchie.
Education: We have bachelor's degrees in graphic design from Philadelphia University, and Chris earned an MFA in design at the School of Visual Arts.
Cultural Influences: A few of many: Buenos Aires buses, hobo nickels, Jan Lenica, Droog Design, antique maps, Antoni Gaudí, flags, Cabinet, Jamaica, the Boardwalk, Smith-Ninth, minus, Walton Ford, tosh, ballpoint pens, Alejandro Sirio, diners, pedal steel, toothy papers, Radio Lab, damask, NYC pizza, MoMA and computer trash.
Environment: We work in Long Island City, Queens, in an old belt factory (now a gallery), and listen to the rumble of train Number 7 just outside our windows.
Philosophy: Seek as much variety in work as possible, try to give old problems new solutions and strive to work with clients who challenge intellectual and creative edges.
Los Angeles-based ad agency 72andSunny is aggressively insights-driven and vibrantly democratic.