Duration: Six years.
Location: Greenpoint, Brooklyn, New York.
Education: BA in graphic design from the School of Visual Arts (SVA), New York, New York.
Career path: My dad is a designer, so I grew up around it—although design wasn’t always what I wanted to do. I played around with psychology and journalism for a couple of years in college before transferring to SVA to study graphic design. Pentagram was my dream job; my dad had talked about its design in such high esteem, and I liked that it worked with many cultural clients. A few months after I graduated from SVA, I landed an internship there, which led to a full-time job. I was lucky enough to work with a lot of nonprofit clients during my time there, which reaffirmed that these are the kinds of clients I want to work with. After five years with Pentagram, I left in July 2016 and have been freelancing ever since.
Favorite project: The initiative I launched after the 2016 US presidential election, For All Womankind. It’s funny because when it comes down to the actual design, there are other projects I’m more proud of, but For All Womankind has been the most rewarding one. It’s inspired so many people around the world, and I started it purely for passion—not for financial gain. It’s been incredible to watch the initiative’s organic success. I’ve raised more than $12,000—and still counting—for organizations I believe in.
Work environment: Currently, I’m working out of my apartment, which I just moved into—so it’s a little chaotic. When I can forgo my desktop computer for my laptop, I usually work at coworking space The Wing, whose branding I worked on at Pentagram just before I left. I still do some freelance work for The Wing, and it’s such a nice place to work that it will spoil you for any others! I’ve met great women there; The Wing has a diverse group of members, and it’s a supportive environment of women helping women. At the moment, I’m weighing options for a more permanent out-of-home workspace.
Aspirations: Since leaving Pentagram, I’ve found myself on this great path where almost all of the work I’m doing is work I can feel good about. I’m trying to make it so that my clients are almost exclusively from the positive-social-impact space. These are not always the most profitable commissions, of course—and I’m not sure how it will work out yet—but so far, I’ve struck a nice balance between nonprofits, startups and the more-established for-profit clients that still have great company ethos.
Philosophy: First, do no harm. For me, the most important thing is that I care about the cause I’m contributing to, or at the very least, that I don’t disagree with it. Many self-proclaimed progressive creatives hold certain beliefs in their personal lives, but will go to work and do jobs for big clients that directly contribute to the problems. We have to take the time to really look at who we’re getting into bed with when we choose our clients. It’s not enough to do a few good-deed jobs, then turn a blind eye when it comes to the big bucks.