Duration: Three-and-a-half-years old.

Staff: Lucas Davison (creative director), Juan Francisco Crescimone (creative director), Sebastián Fuks (project manager) and Nico Santos (interactive director).

Education: Nico Santos has a degree in Web development and administration from Escuela Da Vinci; the rest of us have graphic design degrees from University of Buenos Aires.

Cultural Influences: Swiss Modern Design, Helvetica, Brazilian Modern Design, Johnny Cash music, Wallpaper magazine, Monocle magazine, Beck, Air, Massive Attack, Francis Ford Coppola (the Godfather movies) and Quentin Tarantino.

Environment: 95 percent white and 5 percent happy images.

Philosophy: Ordem e progresso.