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www.eggusa.net

Location: Seattle and www.eggusa.net.

Duration: egg opened its doors in 2004.

Staff: Ten people on-site in addition to a deep network of independent creative contractors in many fields.

Education: Duke University, MIT, Harvard, School of Visual Arts, Bainbridge Graduate Institute, Mount Holyoke College, Stanford.

Cultural Influences: Disintegration of community (Robert D. Putnam, Barbara Ehrenreich, James Howard Kunstler), triple bottom line businesses like Patagonia and Stonyfield Farm (John Elkington), deep ecology and nature deficit disorder (Richard Louv, Derrick Jensen, E.O Wilson, Theodore Roszak), consumerism theory (Alan Durning, Juliet B. Schor, Naomi Klein, Paco Underhill, Thorstein Veblen, David Brooks, Kalle Lasn), media ecology (Todd Gitlin, Neil Postman, Jerry Mander), sustainable design, economy, business, politics and community (William A. McDonough, Amory Lovins, Bill McKibben, Thomas L. Friedman, Paul Hawken, David Suzuki, Noam Chomsky, Christopher Alexander), food politics (Michael Pollan, Sam Fromartz, Marion Nestle), artists (Ed Kienholz, Errol Morris, Bruce Nauman, Stefan Sagmeister, Jenny Holzer, Werner Herzog), local economies (David C. Korten, Michael Shuman).

Environment: A 100-year-old waterfront warehouse with the requisite exposed wood beams, raw brick walls and dubious plumbing.

Philosophy: We believe that western culture has developed in a profoundly unsustainable way. It is the responsibility of people in the media—the tastemakers and culture definers—to help set things right, rather than continuing to encourage irresponsible, wanton consumption. Therefore, everything we practice at egg revolves around sustainability. We work exclusively with companies that are in the sustainability space and need to communicate what they do. While aware that a fully sustainable society is impossible to achieve, we remain optimistic that smaller individual changes, along with vast systemic change, can ultimately help society move in the right direction.

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