Duration: Since March 2013.
Location: Zurich, Switzerland.
Staff: We are graphic designers and foundry partners Thierry Blancpain and myself, Noël Leu. Our contributors and collaborators include Reto Moser, Tobias Rechsteiner, Marc Kappeler and Dominic Huber from the studio Moiré, and most recently Mauro Paolozzi, Raphel Koch, Mirco Schiavone, and Seb McLauchlan.
Approach: We offer original, high-quality retail and custom typefaces to customers as varied as a Swiss art book publisher, an African DJ, and a Polish brand of ready-made meals. As graphic designers ourselves, we believe we understand our customers’ needs and we strive to distinguish ourselves by providing super-friendly service and niceties like free trial fonts.
Influences: Swiss modernism is a huge influence, and we are continually inspired by our colleagues in the current design scene in Switzerland. And, of course, Russia’s Constructivist movement of the early 20th century—Alexander Rodchenko is one of my heroes—laid the foundation for graphic design in general.
Proudest moment: I’m really happy with our poster for the 2014 Weltformat poster festival in Lucerne, Switzerland. I got the inspiration while hiking on a volcano in Japan and possibly inhaling a bit too much of the poisonous gas in the air. It demonstrates our range of our services beyond typeface design. We both love being graphic designers and we thoroughly enjoy crafting promotional items like postcards, posters and websites like the recent microsite for GT Haptik.
Work environment: I will be spending much of 2015 travelling and working from Asia, and then organizing an exhibition on contemporary Swiss design in the United States. We both travel a lot and work with people from all over the globe, so our company often has more of a virtual than a physical character, although we make sure to sit down as often as we can for great food and wine.
Aspirations: We hope to do more client-based work, developing designs that are more directly tailored to solve a specific problem. We also hope to share our knowledge through teaching. Workshops, lectures, and exhibitions will be a big part our work going forward.