Duration: I quit my tech job to make photos in April 2013.
Staff: I typically work solo, but occasionally have the luxury of working with a staff of awesome freelancers on bigger commercial shoots.
Education: I went to college for public relations. Other than that, I’m just learning as I go.
Influences: Scandinavia, the South and California. The technology industry and Silicon Valley. Road trip adventures. Talented friends. Directional light. Hip hop.
First big break: Because I used to be a techie and happened to have a knack for storytelling, I was recommended for a job where I was to produce in-depth “day in the life” photo profiles of three huge companies in Silicon Valley. Those projects spread like wildfire and I’ve been slammed with work, particularly in Silicon Valley tech, ever since.
Work environment: For commissions, I’m typically shooting on-site—in offices, homes, whatever is relevant to the story. For personal work, I’ve typically bought a plane ticket to a random place to force myself to create something new.
Technique: I’m pretty basic, gear-wise. I shoot with a Mark III and a 35mm lens, with no lights or anything. The rest of the process is non-technical. I do meticulous pre-production and interviews to craft stories, and have worked hard to master the art of making normal folks feel comfortable in front of the camera in 30 seconds flat.
Philosophy: Stay grateful, stay focused.
Portrait by Beto Ruiz-Alonso