Duration: I’ve been working since 2005 and co-founded Oat in 2008.
Staff: I started out designing solo under the name Oat; now we’re a four-person design studio.
Education: I’m a self-taught designer. At the School of the Museum of Fine Arts, Boston, I studied fine art with a focus on photography.
Cultural Influences: Originality. All things mystical and mysterious. Flea markets and their treasures. Vast wide-open nature. 1960's minimalism. The constant evolution of fashion. Travel and new discovery.
Environment: Oat lives in a small storefront of a former barber shop, with creaky wood floors and lots of northern light.
Philosophy: "One should strive for infallibility without claiming to have achieved it." —Malebranche
Simplifying, according to Seattle-based ad agency Lucid Incorporated, is easy to say but hard to do.