Location: Orange County, CA.

Duration: Three years.

Education: Art Center College of Design.

Cultural influences: Swiss design really speaks to me. I always aim to design with simplicity and purpose.

Artistic influences: I am constantly inspired by architecture and its play of positive and negative space.

First big break: My collaboration with Pastilla Institute of Design on the Microsoft Surface launch was my first international campaign. I was thrilled to see our ads come to life in major cities around the world.

Work environment: A cozy office in Orange County.

Technique: Investigate, cultivate and activate.

Philosophy: The goal is to realize the full potential of brands. When business goals are fused with intelligent design, it enforces brand values and inspires lasting connections.