Justine Wollman, the Los Angeles–based illustrator and designer behind her one-person studio Bad Bean, always leads imagemaking by creating an effect, catching the viewers’ eyes before drawing them in to discover more. “I want work to immediately grab your attention and then invite you to spend time with it,” she explains. “I’ve developed a deep appreciation for simplicity—reducing something to its essentials can often make it more powerful, practical and memorable.” A graduate of Temple University’s graphic and interactive design program, Wollman was galvanized throughout her education with the possibilities of a creative career, and she then went on to work at several small design studios. “One of the most influential experiences early on [in my career] was working with Jon Contino, who became one of my first mentors and remains someone I collaborate with today,” she says. “Over time, working with different studios and clients gave me the confidence to realize that I could build something of my own.” Now, as Bad Bean, she works with clients across industries—and her minimal yet narrative-focused style has found her a home working on posters for the National Football League and Major League Baseball in the United States. “My guiding philosophy is that design is about turning ideas into stories,” says Wollman. “My goal is to create work that feels personal, authentic and emotionally resonant—work that doesn’t just attract but also connects.”