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lauradougie.com

Duration: Two-and-a-half years.

Location: Atlanta, Georgia.

Education: BFA in graphic design from the University of Georgia, Athens, Georgia.

Career path: I’ve been drawing for as long as I can remember, so choosing the creative path felt innate and inevitable. If you were to look back at my early school notes, you’d see the margins decorated with elaborate doodles and nonsense storylines. It was around elementary school when I discovered my love and need for creativity.

Following the advice of teachers and friends, I pursued a BFA in graphic design at the University of Georgia. I immediately felt connected to the practice and liked how design required beauty, brains and a handful of inspired visual solutions. I also met some amazing teachers who helped guide and refine my design sensibilities and skills.

After graduating, I started working for a small studio in Atlanta and was part of various branding and illustration projects. I’m thankful for all the teachers, creative directors and clients who have played a key role in my experience thus far.

It is important to embed as much original and conceptual storytelling into my work as possible. This gives the work immense value and durability over time.”

Artistic influences: I find inspiration all around me from nature, traveling and friends, but especially from books. I love to read and learn about different cultures and their ways of seeing the world. When I took art history in college, I was deeply moved by Greek, Roman and Asian art. Each artwork held such rich and interesting contextual stories about how people viewed and lived their lives. That said, it is important to embed as much original and conceptual storytelling into my work as possible. This gives the work immense value and durability over time.

Work environment: I feel most creative when I am in harmony with the people and environment around me. I work from home and prefer spaces that are quiet and organized, with a little bit of background noise, and lots of natural light. I often play music based on my mood; currently, I’m into playing binaural beats because they help me focus for long periods of time.

Approach: When kicking off projects with clients, I like to take a holistic approach and learn not only about them and their objectives, but also about who they are serving. I work hard to find a good balance between executing client goals while infusing my intuitive sense to create work that feels authentic, relevant and effective.

Aspirations: I’m passionate about connecting people back to nature through my work. I’d love to collaborate with more businesses and organizations that are actively educating people about our environment. It would be fulfilling to help develop opportunities for the public to form lasting relationships with our land. At this point, it’s hard to tell how my design career will get me there, but I have hope I’ll be guided somehow.

Philosophy: As a designer and illustrator, it’s important to stay receptive and empathetic to your audiences. I’m constantly trying to learn more about who I am creating for and for what purpose. I’m a big believer in the power of positivity, so I consistently work with an easygoing attitude and always try to communicate constructively with others. A positive attitude and team can create some powerful work.

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