For Frankfurt am Main, Germany–based designer Laura Hilbert, good design must have an additional dimension that its visual language imparts through an emotional conversation with its viewers. “A project is successful to me when the concept is strong, and the visual language not only matches the idea perfectly but also adds new aspects to the work that cannot be described by just the idea,” she says. “The visual language is also part of the content and, in my opinion, needs to be as strong or even stronger than the concept.” A lifelong creative soon to graduate from the Hochschule für Gestaltung Offenbach in Offenbach, Germany, Hilbert draws inspiration from the aesthetics and her interactions with digital and printed design objects, finding new angles to design through exploration—for example, she talks about her love for typographically-driven image creation as “painting with typography,” as she says. “Playing and experimenting are big parts of my approach,” Hilbert says. “I often use Photoshop or InDesign in ways which they are not meant to be used … until I find something that sparks my interest. My way of designing [straddles] order and chaos: I need chaos at the beginning of a project to try out many different things, but at some point, I [use] order to structure my ideas and filter out the good parts.”
This Kansas City, Missouri–based designer creates their work through metacognitive, speculative methods.