Location: Montevideo, Uruguay.
Education: I received my college degree in graphic design from Universidad Ort, Montevideo. I have also taken painting classes with some great Uruguayan masters, such as Oscar Larroca and Alvaro Amengual.
Duration: I started my own studio four years ago. Today, I co-own a studio called Mundial with another illustrator, Francisco Cunha, and we work with local companies to design identities and packaging. Independently, I still work on freelance projects, mainly as an illustrator for foreign clients.
Projects: At Mundial, we often work with young entrepreneurs who want to give a graphic and modern look to their ideas. Many are food businesses because we’ve had several successes in that industry that have brought us new jobs. As for my freelance work, I do editorial illustration and, lately, quite a lot of packaging. I find projects outside of graphic identities more challenging because, in many cases, you need to closely communicate with clients to meet their needs.
Career path: I always wanted to work in a creative field where I could draw. Design allows me to combine both. It came very naturally, and from the beginning, I felt that this profession gave me the chance to continue doing what I’ve loved since I was a child and get paid for it.
Influences: My biggest influences come from the 1950s and 1960s, both in illustration and branding: Stefan Kanchev, Cruz Novillo and Alexander Girard. Also, Japanese design and some of its classic designers, like Kamekura and Fukuda, inspire me with their compositions and approaches to color.
Projects: Of the things I’ve worked on lately, I feel most proud to have created the last cover of Novum, an international design magazine that I read throughout school.
Work environment: Uruguay has a wonderful working atmosphere. In our small country, many Uruguayan designers and illustrators know each other and have strong relationships. We collaborate on projects and recommend each other when we cannot take on jobs ourselves. My office is in a large house in Montevideo’s Barrio Sur district, shared with other designers, developers and video editors.
Approach: Many people have told me that my color management is something special, but honestly, it’s just very natural—I like to find the right one.
Aspirations: It could be great to work in another country, getting to know other working styles and to be part of larger teams. As for services, I want to continue designing brand identities as well as illustrating.
Guiding philosophy: Enjoy every project.