Location: London, United Kingdom

Duration: Mash Creative was established in November, 2009.

Staff: Just me.

Education: I graduated from Middlesex University in 1988 with a degree in visual communication design and have worked as a graphic designer since then.

Cultural Influences: Swiss Modernist design from the ’60s and ’70s, Wim Crouwel, Josef Muller Brockmann, etc.

Environment: I work in a shared studio in Farringdon, East London right next to the Smithfield Meat Market. The area is full of graphic designers, architects, furniture designers and more.

Philosophy: When in doubt, simplify!