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maxvandenberg.com

Duration: Two years.

Location: Philadelphia, Pennsylvania.

Education: BFA in graphic and interactive design from Temple University, Philadelphia, Pennsylvania.

Career path: My parents always encouraged me to chase my dreams, so I went to design school. Graphic design has become my obsession, and when I graduated, I was lucky to land a job with Paul Kepple at Headcase Design, an award-winning print design studio in Philadelphia. My freelance work, which I’ve been doing for two years on the side, has also been a nice addition to my day job, and I hope to be able to work on more branding projects in the future.

Everything is important. Never work a day in your life.”

Artistic influences: I’ve been fortunate enough to travel a lot, and if there’s one thing I have learned from traveling, it’s how to adapt. There’s no right and wrong or better and worse—just many different types of designs. I like to approach my work with the same philosophy in order to end with an original design filtered through my experiences.

Favorite projects: I am most proud reillustrating the 1961 P. D. Eastman book, Go, Dog. Go! for a senior authorship class during school. I’ve always loved the illustration style of vintage grand prix posters from the ’20s and ’30s. It was incredibly challenging to emulate this style, but when I finished, I realized that I was capable of working in a style I’ve always loved, which was a great breakthrough.

Work environment: My work environment at Headcase Design is awesome. The studio, which has a large open floor plan, is stocked with thousands of books, music and art that Paul has collected over the years. The atmosphere is energetic and supportive and there’s tons of back-and-forth collaboration.

Approach: I have an obsession with detail and authenticity that started with my passion for cars. There’s something so beautiful about creating balanced machines with little pieces that all work together, sometimes simply and sometimes intricately. Every piece is important—I like to think that this mentality comes through in my design work.

Aspirations: Working in a two-person studio gives me a ton of creative freedom and a chance to be heavily involved in the final tangible product. I would love to expand my print portfolio to include more branding, identity and packaging work.

Philosophy: Everything is important. Never work a day in your life.

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