Duration: Six months.
Location: Los Angeles, California.
Education: BFA in graphic design.
Cultural influences: I love history and all things vintage. Architecture, fashion and the ephemera of days past excite me, and I’m constantly adding to my toolbox when I come across related designs. There’s some really inspiring stuff from the 1920s through the 1970s that I love discovering. I’m also obsessed with typography. Creating custom logotypes is one of my specialties; it helps set my clients up for success!
Favorite project: We recently finished up a project for Four Spa, a luxury nail salon and spa in Saudi Arabia. This was our first international client, which was an exciting milestone for our studio. The biggest challenge was managing the print production for all their packaging and collateral and shipping it overseas, but we did it, and the client is extremely pleased with the final result.
Work environment: Right now, our team works remotely, but we hope to have our own studio space in the near future. Some of us are based in Los Angeles and some outside of California. Personally, I operate out of my home office, at a local WeWork and the occasional coffee shop. I love hopping around and biking to work to get outside more. Working in Los Angeles offers all sorts of industry advantages too; there are lots of startups, beauty brands and celebrities to work with over here.
Aspirations: I imagine Nice People having an even more solid team in five to ten years and be surrounded by like-minded clients, smart business people and creatives. I also want to help change the industry for the better. There’s so much room for improvement, and I’ve learned that my bad experiences are not uncommon in a design-related career. Topics surrounding gender equality and even the basic issue of just crediting designers for their work are among the many I’m passionate about.
Philosophy: I created Nice People to foster a culture of curious minds, thoughtful conversations, positive energies and passionate people. Life’s too short to work for assholes. My favorite projects I’ve worked on were with nice people—it directly influences the work and affects its outcome.
Anything else? If there’s anything I’ve learned in my design career, it’s that a huge part of it is in your hands. I went through several horrible bosses before finally listening to my gut and doing what made me happy. You can be in the right industry but working at the wrong place. Be selfish and do you! Your creativity will thank you for it.