Oddds’s style is where contrasts meet, whether modern and traditional elements or Western and Eastern cultures. Given Oddds’s makeup, this is to be expected. The design partnership is formed by Sarah Tan, a Singaporean designer, and Reinold Lim, a Penang, Malaysia–born designer working in Manchester, United Kingdom. “Despite the distance, we have managed to work out a rhythm that enables us to work independently with a constant flow of communi­cation via video conferences,” the designers say. “Lim works from her dorm room in Manchester, and Tan works from her home studio in Singapore.” Oddds’s creations provide individuals, startups and established businesses with distinguished identity systems and brands. Between the two of them, they leave no resource untouched and constantly keep their eyes open to the world around them for inspiration. “Some cultures influence me as I regularly interact with foreign societies, and others affect me as I accumulate research,” Lim says. Tan adds: “Exposure to these influences, being observant to cultures and constant learning change how we tackle any piece of work.”