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santiagocarrasquilla.com

Location: New York City.

Duration: Three years at Sagmeister & Walsh and three years on my own.

Education: I studied design at the School of Visual Arts in New York City.

Career path: As a child, I loved to draw, and as a teenager, I mostly played music. During my last year of high school I met artist Kenny Scharf, and that meeting changed the way I saw the world. There was no distinction between his art and his life; they overlapped in a magical way. Too scared to actually pursue art, I thought that advertising could be a good compromise, so I moved to New York City to study advertising at the School of Visual Arts. I quickly realized that advertising was not for me, and switched to design and animation since I am very passionate about those subjects.

Cultural influences: Nature, art and music. The friends and collaborators I work with are also influential.

Make the best work possible.”

Work environment: My dear friend Jos Diaz Contreras and I run a small design and animation studio called Art Camp from my apartment in Brooklyn. There are usually a few interns and many collaborators constantly streaming in and out to talk about the projects we have going on. There’s also a beautiful terrace, where we grow all kinds of vegetables in the summer and spend a lot of time contemplating flowers, looking at the sky and discussing ideas.

Approach: What makes our work different is the people we choose to collaborate with—who are often our friends. We try to work with people whom we admire and can learn from.

Aspirations: To still be working with my friends on projects that push us to create beautiful memories celebrating our lives. I would like to make work that can move audiences, and be meaningful to other people.

Philosophy: Make the best work possible. Though this philosophy is very simple and sounds almost dumb, when I really think about what it means, it simplifies the options and reminds me of the real mission.

Fun fact: I’ve been thinking a lot about how to best share the work that we make and how to communicate with others. The idea that so much of what we make is getting experienced exclusively through smart phones is very disheartening. A new goal for me is figuring out how to present our work in a way that is compelling and different from the experience of staring at a mobile device.

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