Location: Toronto, Canada, and www.soapboxdesign.com.
Duration: Six years.
Staff: Six: Gary Beelik and Jim Ryce, partners; Andrea Gibson, designer; Tara Jenkins, designer; Alexandra Pavlova, studio manager; Melanie Smith, bookkeeper.
Education: Gary Beelik, Ontario College of Art & Design; Jim Ryce, Humber College; Andrea Gibson, Sheridan College; Tara Jenkins, George Brown College; Alexandra Pavlova, Missouri Southern State College.
Cultural Influences: Film, photography, illustration, music, design history, architecture, travel, fashion, 1950s and '60s design, reality TV.
Environment: Our open concept studio is located in a historic building in the busy Market District of downtown Toronto.
Philosophy: Soapbox is very much the result of a shared sense of the value of superior client service and the principles of good design. The varied backgrounds of the team allow us to complement each other's strengths. As a result, we offer a broad spectrum of ideas, outlooks and a unique blend of humor. We believe the most satisfying and productive business relationships are collaborations that grow over time. Soapbox is thoroughly committed to establishing and nurturing long-term client relationships based on responsiveness, respect and reliability.