Studio Mut shakes up the grid. In its designs across a variety of media—books, websites, signage, posters designs for architectural competition entries… name it, and they’ll try it—this small tema layers daring colors and explosive typography in a joyful rebellion against the ordinary. As co-founder Thomas Kronbichler puts it: “We are known for being rather crazy in our designs.” This seems only natural, given that the translation of the German word Mut
is “courage.” Based in Bolzano, Italy, a small city near the Austrian border, the studio balances Austria’s assiduous work ethic with Italy’s ideals of relaxation and enjoyment. The founders, Kronbichler and Martin Kerschbaumer, met in Berlin at the prestigious design studio Fons Hickmann m23.
Even our wildest creations are always meticulously crafted in a technical sense.
Inspired by the verve of pop and conceptual artists such as Ed Ruscha, Lawrence Weiner and Barbara Kruger, the three-year-old studio harnesses its ambitious influences with software prowess. “Even our wildest creations are always meticulously crafted in a technical sense,” Kronbichler says. “We are graphic design nerds.” He aspires to create projects on a massive scale. “Designing the logo for the Olympics! That would be insane!” At Studio Mut, the designs will only get crazier.
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