Duration: Seven years.
Location: London, United Kingdom.
Education: BA in graphic design from the Technological Educational Institute of Athens, Athens, Greece; MA in communication design from Central Saint Martins, University of the Arts London, in London, United Kingdom.
Career path: I always loved communicating through any form of art. Since I was little, I was keen on dancing, drawing and playing music. I attended a music school, which kept me involved with all disciplines of art, from architectural drawing to acting, but, it was only a few months before I graduated that I realized what I wanted to do with my life. A friend told me about design, a field that would enable me to combine everything I was passionate about, so I attended a BA graphic design course at the Technological Educational Institute of Athens, and I quickly fell in love with it.
Artistic influences: Nowadays, creatives tend to follow the same processes: beginning and finishing their projects on their computers and ignoring all the inspiration from our immediate surroundings. Anything around us that can stimulate our senses can be an object to investigate: a hole in a T-shirt, a wrong print, the foil paper wrapped around our food and even the notebook that we sketch in! More and more, I’m trying to seek inspiration from the physical world. I’m inclined to believe that the more unexpected the source of inspiration is going to be, the more likely it is to create original work.
Favorite projects: The What About Water campaign I created during Adobe Live’s 2018 Graphic Design stream in San Francisco, with designer and creative director Kristine Arth as my host. The live stream took place over three days, from the 20th to the 22nd of March, for two hours per day. Since March 22nd is World Water Day, I decided to create a collection of five posters and a video for this special day.
Often, water awareness campaigns ask viewers to change their behavior, highlighting the importance of freshwater sources. In contrast, the message of my campaign was: “What about water? Watever, who cares!” This called viewers to question their way of thinking towards water conservation. I used a technique that mixes oil- and water-based liquids and creates interesting shapes and distortions to bring the water element into the work. It was a really exciting project since I got the opportunity to get away from the computer and work by hand, but more importantly, I got to explore a new technique and learn something new—along with more than 29,000 viewers who joined the stream to watch the live creation of the campaign and share their own thoughts and ideas.
Work environment: I work from my South East London–based studio, and I collaborate remotely with different designers depending on the need of the projects. My day consists of drinking about eight cups of tea and jumping back and forth between two to three different projects. I enjoy working on various things at the same time, so when I am stuck, tired or just not in the mood to work further on one project, I can jump on another one. Playing loud music at the studio during the day is a must for me! Exercising while on break is also really important and it helps to clear my mind before I get back to work.
Approach: My work is known for blending the physical and digital worlds through various media and techniques. The digital world offers us all these exciting tools for designing, but sometimes it feels that digital entities lack tactile materiality. On the other hand, the physical world can do so many amazing things, but the digital one makes so many more things possible. I believe in exploring the possibilities of working in these worlds, and by jumping back and forth between them, we can discover unexplored areas of design and come up with new solutions. Sometimes, the strongest designs come from a simple concept, and by trying things out.
Philosophy: The best work comes when you enjoy creating it. You have to love, appreciate and get satisfaction from every little thing that you do. Create work that is done with passion, and that will be remembered—and hopefully inspire others.