Location: Hollywood, California, and www.troika.tv.
Duration: Four years.
Staff: Twenty. Three co-founders: managing director/executive producer Chuck Carey, executive creative directors Mark Bohman and Dan Pappalardo.
Education: Dan Pappalardo, Rochester Institute of Technology; Mark Bohman, Pacific Union College; Chuck Carey, Northwestern University.
Cultural Influences: Dan: Saul Bass, Oskar Fischinger, Paul Rand, Mexican artists Francisco Toledo and Rufino Tamayo, Neil Young. Mark: Bauhaus School, Blue Note, Mark Rothko, Nature, Frank Lloyd Wright, Italy, Hi-Def sports. Chuck: George Pelecanos, DaDa, Chris Cunningham, Gram Parsons. In the partners' offices, you'll see large type pieces from period signage, colorful Hatch Show Print posters and contact sheets from the black-and-white series shot for the popular ABC yellow campaign. The partners share a passion for the fundamentals: typography, poster design, photography and filmmaking.
Environment: Where better to create network branding, show packaging and promo campaigns than from Melrose Avenue in the heart of Hollywood? The Troika space features an open and comfortable feel that encourages collaboration. With a tone that can be described as "laid-back professionalism," the group's goal is to balance hard work with fun.
Philosophy: Diverse project goals call for smart ideas and original solutions.