Duration: Almost three years.
Staff: Five people: Principals Claire Dawson and Fidel Pena, designers Clea Forkert and Emily Tu and production manager Amy Hick. We also collaborate with various artists, illustrators, photographers, writers and Web developers.
Education: Claire earned a BFA from York University and Fidel graduated from George Brown College, both located in Toronto.
Cultural Influences: High art, low art, memory, literature, food, Bridget Riley, music, Mark Lombardi, friends, humor, common sense, Joan Barfoot, Francis Al's, talk radio, spongeware, the Canadian Shield, Julio Cortazar, Kurt Schwitters, pubs, Joseph Cornell, old letters, Diego Maradona, bourgeois morality, Arnaud Maggs, Spring Hurlburt, Theodor W. Adorno.
Environment: In an historic warehouse in downtown Toronto, across the hall from an illustrator/designer, beside a mask theater, down the hall from a photographer, fine artist, design studio, fashion designer, experimental music magazine, math center and architecture firm.
Philosophy: To do something new, thoughtful, opinionated, honest. To do it very well, and enjoy ourselves while doing it. —Paul Weeks