Duration: Founded in 2002 by Mike Grice and Brad Bennett.
Staff: 36 (creatives pictured).
Education: Mike Grice, chief creative officer/principal, is a graduate of the Central Academy of Commercial Art, Cincinnati; Brad Bennett, chief executive officer/principal, graduated University of North Carolina at Chapel Hill with a BA in journalism.
Cultural Influences: The many advertising agencies and creative directors (good and bad) that I've worked with over the years. Live events/performances. Walking down the street. Our diverse staff. Communication Arts, Print and Archive magazines.
Environment: A historical, circa 1920, brick-and-mortar building that was a Steel & Hide warehouse where cattle were slaughtered in the basement. Mysterious stains adorn the wall to this day. Very few walls, barrel ceiling with sky lights, exposed brick, steel beams and a stocked hot tamale dispenser. It’s wide open, just like our work ethic.
Philosophy: Check negative egos at the door. All positive, productive egos are welcome, because let’s face it, we all have them. There's a free-flowing style to the creative that eliminates excessive meetings and working in silos. Everyone is given free reign to take responsibility, and more importantly ownership for what they do. We believe in a work-life balance and Connective Communications, a term we coined which probably speaks for itself without an overly cerebral explanation.