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November/December 2020

Advertising Annual | 61

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By grounding its digital designs in strategy and usability, a Boston-based firm elevates content into storytelling.
Dipping her brushes in surrealism, the Los Angeles–based artist blends worlds both real and imagined.
Undistracted by fleeting graphic design trends, this studio in Macau refines beautiful ideas to last.
A photographer based in Raleigh, North Carolina, seizes unscripted opportunities to document adventures.
Mood Peru’s print ads for Generade both honor and encourage the Peruvian essential workers who are fighting the Coronavirus pandemic.
This book tells the story of post-nuclear Fukushima using paper that is made of the rice straw from the decontaminated fields in Fukushima.
Patterned typography mixes with indigenous Chorotega values in the packaging for this Guanacaste, Costa Rica–based brewery.
Geometry and circle DNA are utilized in this holistic identity system for the City of Sydney.
Gothic red tones synthesize with deconstructed type in the packaging for Black Devil Disco Club’s final album.
“Unfinished Business” brings up the necessary conversation about multicultural entrepreneurship and its importance to the U.S.
Buck’s brand film for Wealthsimple Trade champions the stock trading app’s zero commission fee in a catchy way.
“Love Story” tackles the issue of erectile dysfunction in a reflective and sensitive way.
"Save Lives" emphasizes how masks significantly limit the spread of the coronavirus, which ultimately protects everyone in the community.
Fashionable and appealing, the new identity for Mr.Pops gives this ice cream popsicle brand a dash of delicious flavor.
This Beirut, Lebanon–based photographer uses retro lighting to document Arab queer culture and fashion.
The illustrations of this San Francisco–based designer and illustrator reverberate with tension and emotion.
This Montréal-based design firm takes brands to new places while staying authentic to themselves.
Amid the ongoing pandemic and social unrest, Wendy Richmond questions how she sees public spaces.
Ernie Schenck has advice for ad creatives who find their flame for advertising flickering.
Experiential designers are envisioning how to navigate shared spaces from the new normal toward a better one, as Leslie Wolke finds.
Lauren McEwen asks Black creative leaders to share their advice to the next generation on navigating workplace racism.
When is character design truly inclusive? Illustrators, designers and animators discuss with Ricardo Roberts of BIEN studio.
Nicholas Geachan, Valerie Madon, Donna Lamar, Andrea Siqueira and Jamie Venorsky share the projects that keep them inspired.
Book Reviews
Scouring an extensive archive for signs of cultural change, Julie Anne Lambert’s book reinforces the historical importance of advertising.
Ian Grais, Tom Shepansky and Chris Staples share their strategies that have made ad agency Rethink a success.
In his new book, Bob Hoffman of Ad Contrarian reveals the advertising industry is wearing no clothes.

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