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November/December 2021

Advertising Annual | 62

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Features
This New York–based motion graphics studio brings sci-fi into reality—and vice versa.
A Toronto-based advertising photographer uses a new platform to support underrepresented creatives.
Exhibit
AIM Creative Studios and Adamastor Studio’s brand film for this psychological practice explains the modality of EMDR to viewers.
A new sans serif from Fontwerk and Daniel Perraudin combines the best of classic and fashionable elements for a versatile character.
Amén’s campaign for radio station Océano FM resonates with listeners who let music transport them into fantasy as they drive their cars.
For this TED initiative to combat climate change, &Walsh grabs people’s attention with an identity and brand film that calls us out on our environmental apathy.
SLD’s packaging for this line of vegetable chips praises consumers for making healthy choices throughout the day, even ones of which they may not be aware.
Polyester Studio’s animated film educates viewers on the purpose of Ontario’s Bill 156, which conceals conditions of and protects the interests of factory farms.
Serviceplan Group, Serviceplan Campaign Hamburg and Serviceplan Middle East distilled the graphic essence of MINI into this minimalistic campaign.
HUSH’s interactive experience The Orbit, an installation in AT&T stores and online, shows users the depth and breadth of HBO Max’s catalog.
AREA 17’s rebranding for the National Gallery of Canada reflects the institution’s commitment to inclusion and amplifying Indigenous voices.
Megan Perkins’s packaging for this Australian distillery’s whiskey mirrors the splendor of Tasmania’s natural environment.
Fresh
This Stuttgart, Germany–based designer combines classical design sensibility with explorations of the digital vanguard.
Inspired by the unearthly figures of surrealist paintings, this Los Angeles–based photographer pushes the boundaries of the human form in her work.
This Turin-based illustrator transposes surreal symbols to give his work a solid foundation.
Columns
Helen Cho shares her experiences in the multicultural marketing field, and how advertising is the best place to talk about race.
Ernie Schenck prognosticates a future in which artificial intelligence becomes creative.
Wendy Richmond explores a new design perspective when her senses are temporarily limited.
Book Reviews
Jess Henderson extols the virtues of incorporating nondigital creative methods in the increasingly screen-first ad industry.
Reflecting on his career of more than ten years, Andrew Boulton examines copywriting as a profession from all angles.
Steve Harrison argues that the advertising world has lost its focus by co-opting sociopolitical causes and not thinking about selling products.

Communication Arts

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