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March/April 2025

Interactive Annual | 31

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Features
This New York–based typographer specializes in harmonizing her playful Latin fonts with bespoke East Asian ideographs.
Motion Sickness, a New Zealand–based creative agency makes waves around the world with its distinctively Kiwi sense of humor.
Exhibit
Tom Hingston, director at Hingston Studio, discusses designing an interactive Formula 1 exhibition using a bespoke typographic system to engage diverse audiences and convey complex narratives.
Matt Burns, executive creative director at Thirst, describes Bruichladdich's campaign as a disruptive, humorous take on whisky branding that challenges traditional Scotch values.
GT Pantheon, by Tobias Rechsteiner of Grilli Type, is a versatile contemporary typeface inspired by historic forms, with optical sizes for optimal performance and expressive calligraphic details.
DDB Paris’ campaign for Honda Moto fused fashion and motorcycles, appealing to both fans and fashion enthusiasts during Paris Fashion Week.
Johan Debit of Brand Brothers outlines Heletic's rebranding from an outdated family business to a refined identity using typography, overcoming trust and communication challenges.
Afterman and NOMINT describe In Limbo as a visually unique, emotionally driven film about the struggle for justice amid enforced disappearances.
Roy Burns III of Lewis Communications rebranded the Kentucky Bourbon Trail to attract new audiences with a sophisticated, globally engaging campaign.
Ron Thompson and Matt Titone of ITAL/C designed a bold brand identity for Mesiba, blending Tel Aviv Bauhaus influences with New York City nightlife, despite not visiting the location.
MiresBall’s design for the San Diego Tijuana Jazz Festival united communities, using the border fence as stage curtains.
Harry Pearce of Pentagram shares how Sister's visual identity was inspired by Manchester’s history, Alan Turing, and local architecture, tackling complexity and future-proofing.
Fresh
This Warsaw-based designer creates new relationships between forms and functions in his work.
The work of this Berlin-based illustrator and hand letterer emanates the joy he feels when he draws and conveys that to his audience.
An air of mystery that enshrouds the work of this Montréal-based illustrator draws viewers into her surreal, mythology-fueled world.
Radiating with playfulness, the work of this New York–based photographer reveals her avidity for crafting every part of the image.
Columns
Ernie Schenck looks to the work of Paul Simon and other incredible songwriters for ideas that capture audiences’ minds.
Book Reviews
Design leader Phil Balagtas explores his methodology for imbuing longevity and sustainability into design, encouraging fellow designers to incorporate it into their own practice.
This primer, edited by Behnaz Farhi and Neil Leach, delves into the subject of interactive architecture and the recent technologies that bring our surroundings to life.
Through his own experience as cofounder of performance group Odyssey Works, author Abraham Burickson provides readers with a map on how to create experiential design.

Communication Arts

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