“One of the unique challenges that accompanies a long-lasting campaign is finding ways to keep it fresh and relevant. Denver Water’s Use Only What You Need campaign is in its ninth year, so this time around, we focused on reminding customers that water is a non-renewable resource. To do so, we created ten original pieces of art using yarn, LEGOs, string, colored pencils and Post-it notes to depict water. This bus shelter campaign became an urban art show with a very important message.”
