“We’ve shot a few campaigns for Ram, and they are always great to work with. They really appreciate the value of finding the right location and good talent and spending the time to prop out the set correctly. It’s funny: We'll spend all day setting up the shot. Then, when it comes time to actually shoot, the shot is usually in the can before some people on set realize that we even started. I usually give the talent very little direction and just have them act out the scene.”
