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Jeff Euteneuer, associate creative director
Mike Sukle, creative director
Matt Carpenter, retoucher
Dan Schultz, strategic planner
Julie Mimmack, agency producer
Sukle, ad agency
Total Beverage, client
“All you really need to know is that Total Beverage is a 44,000-square-foot liquor store that sells the most Budweiser and Fireball Whisky in the state. We needed to design a new store environment that appealed to a more discerning audience—without turning off its whiskey-loving base. The North American Lager poster was part of an overall store redesign based on a ‘cabin in the woods’ theme.”
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