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“We wanted to capture a quintessentially British vibe that’s cosmopolitan enough not to look out of place in New York or Hong Kong. A craft spirit from an old fashioned company that happens to be very new! There hadn’t been a new whisky distillery north of the River Thames in London for more than 100 years, and the building used to be a glue factory. For a new distillery based in an old London glue factory, it seemed only right to put a deceased horse on the label!”
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