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Simon Au, art director
Jon Webber, writer/creative director
Shane Ogilvie, executive creative director
Zak Mroueh, chief creative officer
Tamir Moscovici, director
David Isaac, agency producer
Industry Films/Thinkingbox, production companies
Slot Mods/Uplis Ltd, fabricators
Vision Co., exhibition developer
Zulu Alpha Kilo, ad agency
Audi Canada, client

The Audi quattro Experience reinvented the test drive. A one-of-a-kind interactive installation put drivers directly behind the wheel of a custom-fabricated, 1:32-scale, all-wheel-drive Audi slot car. Using the world’s first iPad-enabled slot car controller, visitors took their A4 for a wild test drive through hairpin turns, long highway straightaways and icy mountain passes—terrain that would get the better of lesser vehicles.

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