Ari Elkouby/
Mark Francolini/
Simon Tuplin, art directors
George Ault/
Ron Macdonald, writers
Ari Elkouby/
Mark Francolini, creative directors
Shane Ogilvie, executive creative director
Zak Mroueh, chief creative officer
John Evans, Panic & Bob, editor
Apollo Studios, music company
Neil Tardio, director
Tara Hall/
David Isaac/
Melanie Lamberston, agency producers
Gigi Realini, executive producer
Partners Film, production company
Zulu Alpha Kilo, ad agency
Coca-Cola Canada, client
We used social listening to find real hockey stories shared online—and immortalized them through a series of short films featuring NHL superstars. This film is based on Brian Clarke’s ice-hockey-on-figure-skates story. Superstar Steven Stamkos of the Tampa Bay Lightning stars as Brian in the ridiculous, yet true, story.
