Loading ...
Ari Elkouby/Nadine Prada, art directors
David Horovitch/Suzanne Pope, writers
Ron Smrczek, executive creative director
Zak Mroueh, chief creative officer
Saints, editor
The Eggplant, music company
JJ Adler, director
Matt Dochstader, compositor
Shannon Barnes, producer
Sam Benson, agency producer
Steam Films, production company
Topix, visual effects company
Zulu Alpha Kilo, ad agency
NESTEA, client

To support the launch of NESTEA Canada’s new king can, we identified scenarios in which the larger, more gulpable format could help our younger market delay or avoid an awkward moment—like when a pretty girl tells you she loves you or when Dad asks you how that scratch got on the car. The short-format videos had fun with these knotty situations, showing viewers that the best way to escape these sticky spots is to ‘Just Keep Drinking.’

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In