“Jarred Ford and Rebecca Kimmons at Redbook magazine sent us a story about studies showing that women who went shoe shopping on an empty stomach were more inclined to by expensive shoes they didn’t need and likely wouldn’t wear. We came up with half a dozen ideas, ranging from a shoe as the juicy patty of a crave-worthy hamburger to using a stiletto as a grill skewer. The final concept hit upon not only the food and shoe connection, but also the money/price-point aspect of the article.”
